Forums » Suggestions
lol, I have three full accounts and do no expect anything on free week. Savet... play more :) Don't worry about the $2.50. But, for me it's only a $1.66 per account since all three are two year subs.
There's a lot of different suggestions on here. My previous responses were to Bojan's original top post, which was fundamentally:
"If you indeed want to give your loyal players a gift, give a free week to everyone."
(In the above statement, "everyone" is easily interpreted to include existing subs).
Now, we didn't used to have the two-month-unsubbed exclusion in there, it used to just be free for any non-subscriber in the early days of the promo. But basically, we started seeing this sudden drop-off of subscriptions in December, because people would say "oh, I'll just unsub for this month, because I'll get the free week around Christmas".
Seriously, that happened, to a point that became worrisome that the whole promo was doing more damage than good.
It seems ridiculous, but we added the two-month exclusion in there to add some negative incentive to people dropping off to use the "free" time over the holidays. And that worked: the holiday drop-off stopped happening.
Anyway, I have no problem with many fundamental ideas.. like giving other kinds of "gifts" to subscribers on a periodic basis, etc. I would like that, and it's something I've planned for awhile, I just haven't gathered enough content to give away meaningfully. My last idea was also to use liveries, it was part of the thinking when they were introduced. It's also interesting as a way to entice more mobile "Lite" subs.. they may not be much, but they're many in quantity, and can add up.
"If you indeed want to give your loyal players a gift, give a free week to everyone."
(In the above statement, "everyone" is easily interpreted to include existing subs).
Now, we didn't used to have the two-month-unsubbed exclusion in there, it used to just be free for any non-subscriber in the early days of the promo. But basically, we started seeing this sudden drop-off of subscriptions in December, because people would say "oh, I'll just unsub for this month, because I'll get the free week around Christmas".
Seriously, that happened, to a point that became worrisome that the whole promo was doing more damage than good.
It seems ridiculous, but we added the two-month exclusion in there to add some negative incentive to people dropping off to use the "free" time over the holidays. And that worked: the holiday drop-off stopped happening.
Anyway, I have no problem with many fundamental ideas.. like giving other kinds of "gifts" to subscribers on a periodic basis, etc. I would like that, and it's something I've planned for awhile, I just haven't gathered enough content to give away meaningfully. My last idea was also to use liveries, it was part of the thinking when they were introduced. It's also interesting as a way to entice more mobile "Lite" subs.. they may not be much, but they're many in quantity, and can add up.