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Dev Opinion on Advertising

Jun 21, 2006 smittens link
Okay, this thread is slightly misnamed just to follow my trend, but it's SLIGHTLY appropriate.

Anyway, I know that the idea Inc has is to wait until we get "more content" into the game before we start making the big advertising push.

What I was wondering is WHEN you imagine this point will be, both in terms of "How long according to your current plan which I understand is not set in stone at all?" as well as "What new and awesome things will we have at that point?"
Jun 21, 2006 Demonen link
Jun 21, 2006 Phaserlight link